![]() ![]() ![]() I don't need to know your name or what your channel is about. If you have to provide context or background, do it quickly.Īs a viewer, if I like what you're doing, if I like the first thing you say, I'm going to be interested. Most important, it's crucial that the first few moments aren't boring. ![]() It's also helpful to foreshadow the video's "big moment" early to foster curiosity in the viewer. Some elements I tend to include in scripts are a hook and an intro bit, which acts like a bridge connecting the viewer from the attention-grabbing moment at the start into the first point. If you're talking to dog owners, for example, you want to refer to experiences that many dog owners might have gone through. One thing that helps with engagement is casting the widest possible net for your target audience. I've been learning a lot about what keeps audiences interested, and writing a newsletter about it. To improve my work, I've asked my Twitter followers to send me their YouTube retention graphs - the chart showing how much time viewers spend watching a video and where they click off. I have a script template that I give out, which acts more as a helpful way to lay out thoughts than an actual template - there are no hard-and-fast rules to decide what to include every time. It's happened before that I've gone off in the wrong direction. I try not to write a full script before checking in with my client. If you really want to make a good video, every sentence you say needs a reason to be there.Ī good script needs to be generated from the YouTuber's mind and written in their style.īefore writing, I always ask my clients, "What are the things that I absolutely have to hit in this script?" They'll often have a rough idea of what the script will look like. In most cases, if you sit down in front of the camera without a script, you will end up with a rambling mess. I think YouTubers should script everything By hiring me, they can end up saving two or three days of work and focused thought.īlackman and Ali Abdaal in Abdaal's former studio. I started thinking about the value I'm giving clients. ![]() It was a big adjustment to realize I'm justified in charging money for my work. I went from charging $350 for a script to a maximum of about $1,500. Now I have two regular clients, and my income has been growing steadily. I had the luxury to trial clients and decide who I liked best. My work with Abdaal opened a lot of doors. Right after I left, I put out a tweet explaining who I was and my experience. I worked for Abdaal for almost a year, and it was a brilliant introduction to scriptwriting, but because his business was expanding and figuring out its direction, I found myself putting a lot of time into scripts for videos that never got made. I started freelancing in the summer of 2022.Ī major benefit of scriptwriting is that when a video I write for is published I can see the response, learn from it, and repeat that process. Getting into freelancing helped me get paid more The starting salary for that role was £34,000 a year, which at today's exchange rate is about $41,500. They wanted someone who would not be scared of pointing out a bad idea and giving constructive feedback. When I applied to work with Abdaal, this writing experience helped - and it also helped that I wasn't obsessed with him.Ī lot of applicants just adored him, and that's not what his team was looking for in employees. That hobby, though, gave me an appreciation for seeing something going from the idea stage to fruition. I had never worked in the YouTube space before my only vaguely related experience was years spent writing comedy with a friend. I applied for a few, but what I really wanted was the writer role. In the summer of 2021, the productivity guru Ali Abdaal, a YouTuber who now has 3.7 million subscribers, was expanding his team and put out loads of jobs openings. This story is available exclusively to Business InsiderĪnd start reading now. Account icon An icon in the shape of a person's head and shoulders. ![]()
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